SMILEY-Halves Full POS Box/CDU (20 Blind Bags)-SPECIAL STAFFORD WHOLESALE CLEARANCE OFFER !!

SMILEY-HALVES Blind Bag Fidget Toy

- Hexa-Plex’s international patent pending technology allows the consumer to ‘Collect and Connect’ the all-new SMILEY-Halves.

- The SMILEY-Halves fit together to form iconic SMILEY emoticons.

- Children will Collect and Connect, trade and create new games whilst also being able to express how they are feeling.

- This magnetic fidget toy fits in one hand and the movement from the HEXA-PLEX technology gives a distinctive click when turned.

- The SMILEY-Halve is the next generation fidget-toy that engages children to play and communicate – #WHATSYOURSMILE

- This officially licenced ‘SMILEY World’ product delivers on the SMILEY philosophy of “take time to smile” which is more relevant today than ever.

There are 22 variations in the first phase of this new children’s fidget toy including 6 coloured variations, from ‘rare’ to ‘legendary’.

The legendary SMILEY-Halve features a glow in the dark face, which adds to the collectability. 

Phase 1 of the Smiley-Halves blind-bag collectible range is available in eye-catching CDUs of 20 pieces, each with an RRP of £4.99.

Product is available for despatch into stores from the end of September, for a 1st October launch.

SMILEY-Halves will be supported throughout September with YouTube and TikTok marketing campaigns featuring a series of animation and unboxing videos which will demonstrate the Collect and Connect experience central to the play pattern.

These campaigns will run alongside influencer partnerships to strengthen and compliment the messaging. October will see the launch of a TV advertising campaign across the Nickleodeon Channels & Platforms.